NRFP - Global Paid Media Agency

Description

Title: NRFP - Global Paid Media Agency Reference number: cb-919-10371538 Solicitation number: DC-2026-PO-04 Amendment number: 000 Notice type: Request for Proposal Procurement method: Competitive - Open bidding Procurement category: Services Status: Open Publication date: 2026-10-14 Closing date: 2026-11-17T11:00:00 Expected contract start: 2027-08-02 Expected contract end: 2034-08-01 UNSPSC: 82101900 UNSPSC description: Media placement and fulfillment Selection criteria: Highest Combined Rating of Technical Merit and Price Trade agreements: Canada-European Union Comprehensive Economic and Trade Agreement (CETA), Canadian Free Trade Agreement (CFTA) Regions of opportunity: World Regions of delivery: World Contracting entity: Destination Canada (DC) Contracting entity city: Vancouver Contracting entity province: British Columbia Contact: Paulina Orozco Contact email: [email protected] Description: The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

Sectors

Source

Source: ca.canadabuys