[R21] Mom Wine Club: Drinking and Parenting Effects of Maternal Identity and Ingroup Alcohol Use
Ente: National Institute on Alcohol Abuse and Alcoholism
Scadenza: 2028-06-30
Importo max: 237.595 EUR
Paese: US
Descrizione
Project Summary/Abstract
Most US women of childbearing age (86%) are mothers who will develop a maternal identity reflecting their
own beliefs and behaviors related to motherhood. Theory and research suggest that many women look to their
social groups for cues about how to be a mother. Identifying with a social group has powerful effects on human
behavior, including an influence over choices about alcohol use and risky drinking, though this work has largely
targeted a social cuing effect related to exposure to alcohol cues, leaving ambiguity about their relevance for
the downstream consequences of explicitly linking social group identification and alcohol use. The current
study is an opportunity to understand whether a contemporary cultural phenomenon, the “wine mom,” which
conveys drinking as a socially acceptable and potentially necessary aspect of motherhood, leverages the same
neural mechanisms of alcohol salience as have been identified in other established social groups, not only to
increase the salience of alcohol cues (Aim 1), but to determine whether such salience effects may interact with
maternal identity to predict real life consequences. Specifically, this work will test whether associating alcohol
with maternal identity, predicts concurrent (Aim 2) and longitudinal (Aim 3) maternal drinking behaviors.
Moreover, because mothers comprise the majority of primary caregivers, increasing links between alcohol and
the maternal identity ma also affect the mother-infant relationship via maternal parenting dynamics. As such,
this project also includes a test of whether associating alcohol with maternal identity is linked to concurrent
(Aim 2) and longitudinal (Aim 3) observations of negative and positive parenting behaviors when mothers
interact with their toddlers. This project will test effects for mothers of young children given the critical
importance of maternal behaviors for offspring development during this period. This project leverages both
cross-sectional and longitudinal data, both experimental and correlational components, and a multi-trait, multi-
method design. Maternal identity and drinking behaviors will be assessed via self-report, alcohol salience will
be tested at the level of neural activity using event-related potentials (ERPs), and parenting behaviors will be
assessed in the laboratory through observations of mother-toddler interactions. Results provide pilot data
regarding the potential for the “wine mom” movement to impact maternal function with downstream
consequences for maternal drinking and child development. This work can also offer a proof of concept for a
larger and much-needed longitudinal study of the unfolding “mom wine” movement for maternal and child
development. Consistent with the aims of the NIH to enhance maternal health and understand social
influences on drinking behaviors, the long-term goal of this area of work is to provide information about the
social dynamics of “mom wine” culture and offer insi
Istituzione: TEXAS A&M UNIVERSITY
PI: Rebecca Brooker
Progetto: 1R21AA031130-01A1
Settori: National Institute on Alcohol Abuse and Alcoholism
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