Science communication best practice: BEiNG-WISE
Ente: COST Association - European Cooperation in Science & Technology
Paese: EU
Descrizione
Social media awareness campaigns on cybersecurity The heavily-connected world we now live in has given rise to a plethora of advanced digital services and automated applications. The increased integration and advancement of Machine Learning and Artificial Intelligence increases the risks of smart, advanced cyber-attacks. So let’s talk honestly for a second, how vigilant are you when you’re online? Even the most prudent among us are maybe guilty of reusing the same password, installing an app without reading how data will be used/shared, connecting to an unsecured Wi-Fi network in a cafe abroad, or scanning a QR code without fully knowing where it will send you. If even the most digitally active users sometimes fail to correctly interpret cyber risks, what can we do to better protect ourselves online? Don’t panic, BEiNG-WISE are here to help with their social media campaign, the BEiNG-WISEr series. This COST Action, that launched in 2023, is taking a human approach to effective cybersecurity solutions. A new 12-part awareness initiative launched by the Action translates multidisciplinary BEiNG-WISE knowledge into accessible, visually coherent, and socially relevant formats for the public. The materials developed use a recurring structure based on attention hooks, real-life examples, quick checks, and practical…
Settori: Ricerca scientifica, Networking accademico, Cooperazione europea
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