Personalization Techniques and Digital Self-Determination: A Theoretical and Empirical Legal Analysis of Mass Content Personalisation in Digital Markets

Ente: Italian Ministry of Education, University and Research

Scadenza: 2026-08-31

Paese: IT

Descrizione

The contractor will investigate mass personalization techniques applied to contractual content in digital markets, focusing on their impact on users’ digital self-determination and on vulnerabilities linked to the power of digital platforms. The research combines theoretical and doctrinal analysis...

Settori: Juridical sciences

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